Wheeler Dealer (1970)

Wheeler-Dealer is a monopoly-style game (but not Monopoly) that was marketed in local areas and personalized for that area with the names of local businesses and retailers. The game includes a locally personalized Wheeler-Dealer Game Board, 6 playing tokens, 30 property title cards, 50 wheeler-dealer cards, 1 pair of d6, a set of instructions, a calculator card, and over 2.5 mil in play money.

The game does not involve building houses, but investing in a commodity futures exchange. This is the key difference from Monopoly. In the exchange, one invests money for a commodity. Dice is used to determine if profits are made or lost. Other aspects (rent, movement, bonuses for all in a color group) are similar to Monopoly.


Wheeler Dealer is notable for its customized editions. Most of the editions (but not all) were editions themed after small US cities and usually sponsored by the local Rotary Club, Business Association, or other local organization.

Although the components changed over time, Wheeler Dealer editions produced at the same time often had exactly the same cards, rules, paper money, player aids, etc. Only the board would vary. So a card might reference space B2, but the player would have to look at the board to determine if space B2 was Bob's Plumbing in Metropolis or Main Street Deli in Townsville.

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