Beschreibung
A medium-weight strategy board game inspired by the cola wars of the 1980s. Can you beat the real thing?

It’s the 1980s, and you’re in charge of marketing for a startup brand of cola. The market is completely dominated by the evil CorpoCola. Over the next few years, you’ll run advertising, snag shelf space, and play a few sneaky tricks to try to control the market. Will you come out on top — or will CorpoCola reign supreme?

Every turn, you play an Executive.

Executives can perform actions like running advertising campaigns, buying sponsorships, running sampling programs, or negotiating for shelf space in stores and restaurants. You can also send them on retreats so they come first in the turn order next year.

Alongside your Executives, you may also play Secret Formula cards that give you powerful abilities to gain an edge over your fellow players and CorpoCola.

Once all players have finished playing their Executives and Secret Formula cards, the Consumer dice are rolled in the Vending Machine dice tower to allocate market share points. Consumers are hard to predict — that’s why it’s important to own as many shelves and memories as you can.

Cola Wars is played over six years, from 1980 to 1985. Each player is trying to win the most market share points by the end of the game. But if CorpoCola wins the most market share points, everyone else loses!

—description from the publisher